Dec 24, 2017 – Your promotional plan should combine a variety of marketing activities and may include: Advertising. Packaging. Public relations. Direct sales. Internet marketing. Sales promotions. Marketing materials. Other publicity efforts.

Apr 10, 2017 – At a glance, these are the things that are typically included: Executive Summary. Mission Statement. Standards Of Performance. Core Competencies. Situationysis (SWOT) Core Buyer Persona. Target Market. The 4 Ps of Marketing.

Sep 30, 2013 – To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan. Section 1: Executive Summary. Section 2: Target Customers. Section 3: Unique Selling Proposition (USP) Section 4: Pricing & Positioning Strategy.